Ms. Foundation for Women working with Global Strategy Group on new brand-positioning initiative

NEW YORK — The Ms. Foundation for Women is delighted to announce that it will be working with national communications firm Global Strategy Group to evaluate and re-envision its positioning as it looks toward the future. Each year, GSG selects an organization that is contributing to the issues that matter, to work with on a pro bono basis.

As the foundation is looking to expand its reach and further connect with its core audiences, the contributions of GSG will allow the foundation to broaden its reach. Working directly with President and CEO Teresa C. Younger and the foundation’s external affairs team, GSG will lead a communications program aimed at helping further refine the organization’s messaging around its mission and values throughout this strategic planning process. The program will include stakeholder research, media analysis and digital and social media strategy.

“It is an incredibly exciting time for the Ms. Foundation as we celebrate the important work of our grantees and develop the foundation’s roadmap for the future,” said Teresa C. Younger, President and CEO of the Ms. Foundation for Women. “We have known GSG for several years, and are delighted to have the opportunity to work with their team on this effort.”

“We are thrilled to work with Teresa and her team to bring their message to an even broader audience,” said Tanya Meck, EVP, MD at GSG, who will lead the engagement. “Since 1973, the Ms. Foundation has been challenging the status quo and bringing attention to the issues that matter. As one of the pre-eminent public foundations in the U.S., the foundation is now poised to change the way we think about the very future of philanthropy and activism. We’re honored to be part of their team.”

About Ms. Foundation for Women

Ms. Foundation for Women’s mission is to build women’s collective power to realize a nation of justice for all. It provides funding to more than 100 dynamic organizations working on key issues of reproductive health, child sexual abuse prevention, affordable child care and quality child care jobs. Please visit www.forwomen.org for more information.

About Global Strategy Group

Named 2014 Public Affairs Agency of the Year by The Holmes Report, Global Strategy Group is one of the nation’s go-to public affairs firms distinguished by its depth of talent, influential clients and winning track record. Battle-tested in the trenches of corporate reputation management and political campaigns, we bring unrivaled commitment to every assignment. Our clients — which include Fortune 100 companies, national political leaders, associations and foundations — rely on GSG for candid guidance and fast, effective execution. We provide a combination of critical thinking and on-the-ground results that many other firms talk about, but few deliver.  Please visit www.globalstrategygroup.com for more information.

###

For more than 40 years, the Ms. Foundation for Women has secured women’s rights and freedoms with a special commitment to building the power of low-income, immigrant and women of color. The foundation invests funds, time, expertise and training in trailblazing organizations nationwide.